/ˌmaskyəˈlinitē/

The /ˌmaskyəˈlinitē/ campaign consists of a variety of deliverables aimed at redefining the term ‘masculinity’. The primary goal of this campaign is to encourage high schoolers to be more comfortable with themselves, and to help ease the social pressures of growing up 'the right way'. In addition, this campaign aims at starting the discussion on masculinity.