/ˌmaskyəˈlinitē/

The /ˌmaskyəˈlinitē/ campaign breaks down the word 'masculinity' to its most basic phonetic components - a move allowing us to rebuild a new definition. The primary goal of this print campaign is to encourage young boys to be more comfortable with themselves, and to help ease the social pressures of growing up 'like a man' and to start a conversation to figure out what it really means to be a man.